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North America’s Shift to Subscription-Based Beauty Tech for Salons

2025-07-11

U.S. and Canadian salons are increasingly turning to subscription-based beauty devices to offset high upfront costs. Companies like HydraFacial and ZO Skin Health now offer “pay-per-use” leasing models for their advanced machines, with usage tracking via cloud software. This trend is particularly popular among mid-sized spas, as it allows them to access $50,000 or more devices without major capital investment.

Another key development is the rise of “fractional ownership” in high-end laser equipment, where multiple clinics share a single device's operating time. However, some dermatologists warn that over-reliance on automated systems could compromise personalized care. Despite this, demand remains strong, especially for devices combining multiple functions—such as the newest Cavitation+RF+Microcurrent body sculpting machines dominating the market.

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