New EU medical device regulations (MDR) implemented in July 2025 are forcing commercial beauty equipment manufacturers to revamp their compliance strategies. Devices like high-frequency wands and intense pulsed light (IPL) systems now require Class IIa certification, delaying launches by 6–12 months. German brands like Braun and Swissline have adapted quickly, but smaller players face challenges with the costly approval process.
Sustainability is also a growing focus, with France leading the push for energy-efficient spa equipment. L'Oréal's professional division recently unveiled a carbon-neutral microcurrent device, while UK-based clinics are adopting solar-powered LED therapy beds. Despite regulatory hurdles, the market is growing steadily, particularly in Eastern Europe, where medical spas are expanding into cryotherapy and EMS muscle toning. Analysts predict a consolidation wave as only well-funded companies can navigate the new rules.
